Media Digest 2018

Car, Moto, Holiday & Travel

Profile, reach and rates

Of those magazines measured by the CIM, the combination Touring Explorer Fr+Nl has the highest reach within the category Car, Moto, Holiday & Travel. If we look at the profile of their readers, these magazines also have a slightly older profile. Autowereld and Moniteur Automobile reach the youngest readers.


Rates 2018

Language Frequency Paid Distribution Free Distribution Other Distribution Reach 12+ Reach 12+ Rate 1/1 pg FC Cost/000 Website avg daily surfers
(000) (%) (EUR) (EUR) (000)
Autogids Nl Fortnightly 14 079 319 689 154 1.6 4 360 28.3 14
Autowereld Nl Monthly 12 400 194 662 155 1.6 3 980 25.7 7
Goodbye Nl Quarterly n.a. n.a. n.a. n.a. n.a. 3 500 n.a. n.a.
Moniteur Automobile Fr Fortnightly 16 493 465 670 191 2.0 6 250 32.7 14
Motoren & Toerisme Nl Monthly 6 875 668 198 52 0.5 4 000 77.0 n.a.
Pasar Nl Monthly n.a. n.a. n.a. n.a. n.a. 2 650 n.a. n.a.
Touring Magazine Fr+Nl Fr+Nl Two-monthly 348 201 1 228 4 559 922 9.5 10 900 11.8 n.a.
VAB-Magazine Nl Monthly 322 795 1 055 1 526 492 5.1 7 600 15.5 7

 

Source: CIM Brand reports 2017 and CIM PMP 2016-2017, 12+, paper+digital